HEARTTEX（心相印） Has Become The Consumer Choice Tissue Paper Brand In The Kantar Worldpanel Index.

Recently, Kantar Worldpanel released the Brand Footprint 2024, in which “心相印（Hearttex）” has been listed among the Top Ten brands most chosen by Chinese consumers, and also among the Top Ten Fastest-Growing Brands in the market. It is the only brand in the tissue paper industry to be featured on both lists simultaneously.

The Brand Footprint report is Kantar’s Worldpanel annual ranking of the most chosen Fast-Moving Consumer Goods (FMCG) brands worldwide. It has been published for 12 consecutive years. It employs a unique metric known as Consumer Reach Points (CRP) to measure and compare the success of brands across different markets and regions. This report reveals the brands that are most chosen by consumers in various markets around the world, as well as the brands that are experiencing the fastest growth.

Hearttex communicates with consumers under the slogan "Soft Touch Of Love" , always adhering to the brand concept of “Caring for everyone around you wholeheartedly” . It resonates with consumers' innermost desires with a warmth and care, providing consumers with protection and energy. Because of these, Hearttex is ranked fifth in the “Top Ten Preferred Brands by Chinese Consumers”. In addition, Hearttex has achieved a consumer reach growth rate of 18% and a brand penetration rate of 65%, making it one of the top ten fastest-growing brands in 2023. Over the past year, Hearttex has established a closer emotional connection with consumers through more warm and loving marketing events, continuously deepening the brand concept of "Soft Touch of Life " and endowing the brand with humanistic value.